Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the reporting. Adesh, from the Google team, responded that the Google "teams are ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...

“MICHAEL!!! Do You Realize What We Will Be Able to Do Now?” Those are the very words I shouted with excitement at 3am on February 13th, 2007! We had discovered we were able to do “Targeted Online ...

Microsoft Advertising recently expanded the power of Impression-Based Remarketing. Up to 20 source campaigns/ad groups can now be used to build an Impression-Based Remarketing list, a significant jump ...

As your competitors become more savvy with online advertising, finding an edge becomes critically important. Otherwise, you risk overdoing all the same tactics as your competitors. While many ...