Thanks to one company, the same code that is revolutionizing the scientific community is now moving up the ranks of the business world.

Interest in the open source R language keeps rising, making it the candidate for TIOBE's programming language of the year.

The generative AI technology powering ChatGPT—OpenAI's GPT-3.5 and GPT-4 LLMs—is available to R users, with a growing collection of packages and apps to choose from.

From IDE plugins to external chatbots and running LLMs locally, these new and emerging tools are bringing the generative AI revolution to R.

R Programming for Marketing But one tool that I think marketers can and should get to know more intimately is a growing developer favorite: R programming.