The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Initial numbers could ...

In a world where so many companies insist on giving great weight to quantitative data, DEI is a realm where qualitative data must be given equal consideration. Businesses put a lot of emphasis on data ...

(By Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use ...

(By Marc Greenspan) While Nielsen data may be the pricing tool of our industry, qualitative data is the selling tool. It does not matter if you are using Scarborough, The Media Audit, or other ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series of ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...

Quantitative variables take the form of numerical figures. Qualitative variables describe data by placing them into broad categories. For example, the number of units that your business sells over a ...

BOSTON--(BUSINESS WIRE)--QSR International, developer of powerful data analysis software, announced the launch of NVivo 12, the latest version of its popular mixed methods research tool used by ...