If your social media feed is currently filling up with vibrant violet, you’ve likely met ube (pronounced ooh-beh). While it ...

From coffee shops in New York to bakeries in Sydney and beauty retailers in London, global demand for the Filipino purple yam ...

Global demand for ube is rising, but the crop is vulnerable to erratic weather, prompting some farmers to switch to more ...

Also known as purple sweet potatoes or purple yams, ube is a mildly sweet and starchy tuber native to Southeast Asia. It's a ...

Ube (Dioscorea alata) is a root crop, specifically a yam, widely cultivated in the Philippines and other tropical regions.

Chris Franzoni joins us with some delicious ube bites from The Duchess in Hampden, and shares why the purple yam is suddenly ...

Meet the purple yam that's taking over social media.

Ube, or purple yam, contains antioxidants, fiber, and essential nutrients that help reduce oxidative stress, support heart ...

Long a staple in Filipino desserts, ube is a Tagalog word for purple yam. Read more at straitstimes.com. Read more at ...

Forbes contributors publish independent expert analyses and insights. I am the Manila correspondent for Forbes Travel Guide. The vibrant and exotic flavors of ube reign supreme in bustling Metro ...