Costco sells a lot of brand-name goods for less than a typical retailer, but choosing the club's Kirkland Signature brand can ...

With food prices going up, more shoppers seem to be heading to stores like Aldi in search of cheaper groceries. The discount chain is opening new stores nationwide and foot traffic has increased. One ...

Choosing the right name for a new product is a critical task for any company, as it can significantly impact its success in the market. To ensure they make an informed decision in today’s competitive ...

After a recent disappointment with a brand name laptop, SHERYL GOLDSTUCK explains why a name is not what matters.

Store brands are gaining popularity among consumers. They reached a record $199 billion in sales across all major retail channels in 2021, according to the Private Label Manufacturers Association. "It ...

Shopping smart doesn’t mean sacrificing quality – sometimes the best deals hide in plain sight on store shelves. Generic products often deliver the same performance as their expensive counterparts, ...

In everyday conversation, people often say they will “xerox” a document, fasten something with “velcro,” or apply a “band-aid ...

The broadest definition of a brand name is that it is recognized and remembered, either because of familiarity or association. Brand name value can show up in almost every input, with a more ...

Even for people who live and breathe by their budgets, there are products that they refuse to buy generic. From condiments to clothing, Reddit posters on the “Frugal” forum shared the name-brand items ...

Once you get past the big brand names on Amazon, have you ever noticed those really weird ones that start to pop up instead? Some look like typos. Others like wild mashups of recognizable words that ...