Three Perceptual Processes in Marketing. One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a ...

Managing perception is a 360-degree effort that begins before initial contact. First impressions, communication style, and points of product differentiation are critical to perceptions.

The Public Opinion Quarterly, Vol. 19, No. 3 (Autumn, 1955), pp. 292-302 (11 pages) During the past few years, a series of experiments relating to the effects of indices on the perception of ...

We have worked to help all of our sales team members become industry consultants. We consistently arm them with valuable information and insights about the industry.

But the process of communication is a complex and ambiguous phenomenon, which undoubtedly has its own technologies to navigate (but is not limited to just tech). From my perspective, the main ...

Our results suggest that cancer patients in developing countries have significant unmet communication needs and that simple changes in physical layout and oncologists’ attitude towards better ...