A new Toyota Super Bowl ad featuring a pair of Paralympic cross-country skiers shows just how far hard work, and a little brotherly love, can get you. The 60-second commercial follows the relationship ...
Are you a print subscriber? Activate your account. By Gillian Follett - 4 hours 38 min ago By Parker Herren - 8 hours 16 min ago By Hans Greimel - 11 hours 15 min ago 12 hours 30 min ago By Ad Age and ...
The Paris Paralympics kicked off this week, and those games are enjoying some growth as a media property. A record number of broadcasters around the world will cover this year’s events, including para ...
NEW YORK—NBCUniversal is reporting that it has set records for advertising revenue at the Paris 2024 Olympic and Paralympic Games, breaking the record set at the Tokyo games. It also said that more ...
Longtime ad-sales boss Dan Lovinger is set to exit NBCUniversal as the entertainment giant restructures its sports ad sales, TheWrap has learned. Lovinger, who recently oversaw ad sales for the 2024 ...
In Shoreditch’s uber-trendy Electric Light Station several weeks back, some of the UK’s biggest disabled stars gathered to usher in Channel 4’s coverage of the Paralympics, and there was fire in their ...
Organisers have sold the broadcasting rights for the Paris 2024 Paralympic Games to a record 160 nations and territories. The event, which takes place between August 28 and September 8, will see more ...
Ten-year-old Millie Sinnott and her family relocated from England to Scotland so she could participate in the only specialist ...
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