The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...

PBR's Pendleton Whisky Velocity Tour will soon be at the Van Andel Arena, delivering an “electrifying adrenaline rush” with ...

Professional Bull Riders CEO Sean Gleason joins Caroline Woods at the NYSE to discuss how bull riding is matching the demand ...

See all the photos of professional bull riding during the PBR Pendleton Whisky Velocity tour stop, on Jan. 17, 2026, at the ...

Professional bull riding is back in West Virginia’s capital city as the PBR Pendleton Whiskey Velocity Tour returns to ...

This weekend, Fiserv Forum is trading basketball for bull riding as PBR (Professional Bull Riders) brings its "Unleash the ...

It all came down to 24 seconds at the Professional Bull Riders Denver Chute-Out at the National Western Stock Show. Riding a ...

If you ask the PBR, “There’s never been a better time to be a bull rider.” In recent years, bull riding prize payouts have climbed to record heights and the bulls are faster, stronger and ranker than ...

Country artists Miranda Lambert and Bailey Zimmerman will headline concerts when the Professional Bull Riders return to CSU's ...

Country world rocked the TD Garden this weekend, with the best bull riders taking to the floor on top of the craziest bulls in the world in front of 10,000-plus fans.

On January 9th, Kristen Scholerdel provided a pre-market update, highlighting key economic indicators and exciting happenings, including a notable partnership and a special bell-ringing ceremony. This ...