Have you received a call, email, or direct mail about a specific promotion? These are forms of outbound lead generation where businesses initiate the conversation with their target audience. Many ...

It can make a call feel more relevant and more accountable, especially when teams are operating across borders.” She added ...

Overview: Lead generation tools in 2026 are offering a powerful combination of automation, data enrichment, and multi-channel ...

Hyperke Growth Partners has published a case study documenting the revenue trajectory of Semantic Links, a digital marketing agency that increased its monthly recurring revenue from $25,000 to $75,000 ...

In this always-on era, it has never been more important for marketers to find the right lead generation mix in order to bring in prospects and convert them to customers. While interruption-based ...

The right leads include decision makers who have the buying power to say yes to your product or services. To close more business, it’s crucial to get in front of the right leads to promote your ...

Imagine you’re trying to guide people into a showroom with a display of your products. You can do it from the inside—standing at the door with a flashy sign and ...

Crafting outbound messaging can be labor intensive, but the process itself doesn’t have to take years. Here are some general do’s and don’ts for creating effective B2B email messaging: • Write ...

As a founder of an angel or venture-backed company, the metric that matters is hitting a certain level of revenue. After raising seed funding the clock starts ticking, and there’s usually a 12-18 ...