Is Facebook opening a privacy can of worms with ads targeted by app use? As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Want to grow your business? Embrace mobile marketing and tap in to the legions of smartphone-wielding Facebook fans. As important as it is to growing your business, an entrepreneur can allocate only ...

Apple last week confirmed the date of its annual fall showcase, a flashy display where the tech giant in the past has unveiled its newest products and tech innovations. Slated for Sept. 9, this year’s ...

Beacon networks Mobiquity and InMarket continue to experience growth as marketers increasingly leverage beacons? ability to precisely target location-based mobile offers and messaging to consumers.

Little over a year since the firm paid out for ad network Mobclix, mobile marketing firm Velti has acquired Mobile Interactive Group (MIG) for a total of $59 million. Velti claims the move - which ...

Greg Shuey is the Chief Scientist for Stryde, a content optimization and promotion agency located in Salt Lake City, Utah. Greg loves to strategize and execute digital marketing campaigns that drive ...

Editor’s Note: This article is an excerpt from one of Mobile Marketer’s recent online postings. Mobile Marketer’s daily newsletter provides news on mobile marketing, media and commerce. Sears would ...

Samsung beats Apple in meeting users’ multitasking needs As consumers increasingly use mobile applications and mobile Web sites for a variety of everyday activities, marketers are focusing on enabling ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...