The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...

The PBR Velocity Tour opens its new season in St. Louis this weekend (Dec. 6-7) with a new twist – a youth bull riding showcase during the man vs. beast showdowns. “Man vs. Beast,” however, isn’t ...

Before Aaron Williams ever learned to read or write at school, he found himself honing his balance and strength to stay ...

It’s football season and New Yorkers are chanting for the cowboys. No, not the Dallas Cowboys. Get real. Professional Bull Riders (PBR), a sport that mixes rodeo grit with arena-sized spectacle, is ...

PBR's Pendleton Whisky Velocity Tour will soon be at the Van Andel Arena, delivering an “electrifying adrenaline rush” with ...

Professional Bull Riders star John Crimber looks, walks and talks like just about any other Texas cowboy, but he’s not quite the same as the others. Crimber will be representing the Florida Freedom as ...

SPOKANE, Wash - Eight seconds doesn’t sound like much, until you’re on the back of a 2,000-pound bull doing everything it can ...

For the first time in the organization's history, the Professional Bull Riders tour, often seen as PBR, will make a stop in Boston. The riders will enter TD Garden hoping to stay on a bull for at ...