Last September, there were reports that Microsoft tried to sell its Bing search engine to Apple at one point. The talks between the tech giants reached an exploratory stage in 2020 but didn’t get more ...

In September, Bloomberg reported that Apple had held exploratory talks with Microsoft about acquiring Bing as recently as 2020. In newly unsealed court filings this week, more details about the ...

Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, ...

According to a court filing by Google, Microsoft tried to sell Bing, its search engine, to Apple but Apple did not want it because of search quality issues and lack of investment. Plus, Microsoft ...