Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Roblox announced a series of changes at its developers conference, including ones that'll give creators more chances to earn money.

Move over, Rihanna. Roblox will allow creators to sell merch in the game There’s a new way for users to buy digital items, too.

Roblox is also launching an initiative that works the other way around. Through the company’s new Approved Merchandiser Program, you’ll be able to buy physical goods in the real world that ...

Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on Friday.

Roblox has just opened an all-new store for creators to use, and that store allows real-life items to be made and sold!