Streaming platforms continue to raise the bar when it comes to national TV advertising -- paid advertising and media spend -- now up 9% to $458.5 million for the first three-and-a-half months of 2026 ...

I’m starting to admit that I’m getting old, well, “older” anyway. I started in earnest in agency PR in 2010, and the tools we used, the results we achieved and client expectations were all very ...

In the tedious, sometimes tiresome and, above all, endless parade of celebrities dressed in the latest runway looks across today’s gala carpets, the algorithm is king. Not just any algorithm, mind you ...

April 16 (UPI) --The stock value of former President Donald Trump's media company -- the owner of app Truth Social -- on Tuesday continued to fall more than 14% as the company unveiled its intent to ...

LONDON — London Fashion Week, Milan Fashion Week and Paris Fashion Week generated a media impact value of more than $350 million across social media, according to reports from the Launchmetrics and ...

In an effort to keep campaign results "measurable," brands often focus on numbers: views, clicks, likes and impressions. It’s true that these metrics serve as proof that a campaign had an impact on ...

LONDON — The top 10 Chinese stars who attended fashion shows in Milan and Paris this season generated more than $49 million in earned media value across Weibo and Instagram, data compiled by ...

It’s far too early in the process to have clarity on the value of a media rights deal for the rebuilt Pac-12. Boise State, Colorado State, Fresno State and San Diego State were just approved for ...

The Pac-12 began evaluating candidates for expansion long before USC and UCLA announced their intentions to leave the conference. The process commenced in the summer of 2021, after Texas and Oklahoma ...

While linear TV networks continue to use their own airwaves to promote their programming, impressions and “attention” measures continue to trend lower. Through the first quarter of this year, "media ...