A recent study by Advertiser Perceptions revealed that current “economic uncertainty is driving advertisers to prioritize performance over brand safety. Fortunately, a focus on performance media ...

In today’s digital advertising landscape, speed, scale and sophistication have become both a promise and a problem. Innovation has accelerated – but so too has fragmentation. Marketers are expected to ...

Performance marketing is quickly becoming a priority for Canadian brands, as companies restructure teams to bring media, data and business outcomes closer together, not just to bring expertise ...

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media ...

The festive season is upon us and with it an influx of holiday paid media ad campaign launches. As the dust settles on the Black Friday and Cyber Monday shopping blitz, brands are left with a burning ...

Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has announced the launch of its AI-driven Total Media Performance (TMP) solution. Total Media Performance (TMP) ...

In digital advertising, intelligence has traditionally lived in hindsight. Strategies draw on historical data. Performance is evaluated through dashboards. Adjustments follow trends; they don’t shape ...

For the first time, retailers can unify and measure any in-store channel using QSIC Intelligence, including screens and audio, in a single dashboard to track and optimize performance in ...