“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement ...

On 6th July 2011, the Department for Business, Innovation and Skills will launch its National Measurement Strategy for 2011 – 2015. The strategy is designed to exploit the Government's investment in ...

Comscore executives revealed their strategy for addressing the long-standing media measurement dilemma at NAB New York 2025. Their unified platform consolidates fragmented data from streaming, CTV and ...

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools. The post AI could unlock $30B for marketers, if ...

Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I ...

This course is available on the BSc in Accounting and Finance, BSc in Econometrics and Mathematical Economics, BSc in Economics and Diploma in Accounting and Finance. This course is available with ...

A new survey of 327 full-time business professionals reveals a strong commitment to trade show participation, but also highlights a significant gap in strategic planning, measurement and creative ...