Mattel just got its first custom global typeface in over 80 years, and it’s brimming with brand easter eggs.

Smriti Mandhana represents India in the global line-up, honoured with a one-of-a-kind Barbie doll recognising her impact on ...

Mattel earnings disappointed investors, making many concerned about the future of Barbie ...

Varda Space Industries will occupy a former Mattel facility in El Segundo, giving it additional capacity to manufacture spacecraft at scale.

Hasbro's secret weapon has been its Wizards of the Coast division, which includes Dungeons & Dragons, Magic: The Gathering ...

While Nicki Minaj once sang about Black Barbies' "pretty face [and] perfect body" these shirts are about putting the culture ...

After reporting financial results that disappointed investors, Mattel is leaning into digital gaming and entertainment strategies.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

Get ready for coolest KPop Demon Hunters toys coming to fans by Mattel and Hasbro, including an American Girl Doll collection, games, role-playing toys, and more.

Mattel Inc. plans to fully acquire mobile games studio Mattel163 in a $159 million deal. Mattel163, a games studio started in ...

Construction is expected to start this year on a new tourism project in the Kansas City area.

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.