Tea ceremony classes in Japan are bearing the brunt of an acute shortage of matcha as a recent global boom in green tea has ...

Kevin Gascoyne with raw matcha powder at Camellia Sinensis. Japanese matcha is bright green, he says, and low-grade Chinese matcha "is kind of pale grey-green.” (Credit: Pierre Obendrauf) If you’ve ...

Consumers may jump on new food trends overnight, but farmers do not have that flexibility when they are faced with limited ...

Matcha is in short supply as the Japanese green tea is at the center of a global boom. In addition to the popularity of matcha lattes and ice cream, there is also growing public interest in the ...

When consumed mindfully, matcha delivers steady energy, sharper focus, and powerful antioxidant support — all in one cup.

Social media has turned traditional Japanese matcha into a commercial trend, though its roots lie in Zen Buddhism. A scholar ...

It’s been quite the rise for a drink long met with skepticism in the West.

Rich fatty tuna melting in the mouth, paired with large salmon roe bursting with umami flavor that fills the palate.At ...

For centuries, matcha was mostly grown in and around Shizuoka, Japan, according to Rikko Osaki, founder of Toronto-based tea ...