Getty Images — -- intro: I’ve been getting asked about matcha a whole lot lately. I heard that matcha shots were the “it beverage” at New York Fashion Week, and many dedicated coffee lovers are ...

Step aside coffee, caffeine-seekers are sipping on a new brew these days. Vibrant green-hued matcha is everyone's newest obsession, thanks in part to social media, which has skyrocketed this green tea ...

With its coveted health benefits, vivid green hue, and ability to provide nonjittery energy, it’s easy to see why matcha is so popular. Its ritual preparation method also offers a moment for ...

The bright-green drink dominating social feeds today began with a very different brewing style—and a journey across cultures. Matcha’s vibrant green color and smooth, frothy texture are the result of ...

With its coveted health benefits, vivid green hue, and ability to provide nonjittery energy, it’s easy to see why matcha is so popular. Its ritual preparation method also offers a moment for ...