Tea ceremony classes in Japan are bearing the brunt of an acute shortage of matcha as a recent global boom in green tea has ...

Social media has turned traditional Japanese matcha into a commercial trend, though its roots lie in Zen Buddhism. A scholar ...

Matcha is a form of green tea in which young tea leaves have been ground to a powder using a stone mill. Unlike other teas, ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...

As matcha slowly steps out of the spotlight, a calmer, cosier Japanese tea is taking over cafés and kitchens in 2026. Hojicha ...

“Matcha [consumed] normally and not to excess is actually beneficial. As with anything, too much can sometimes cause an issue ...

Matcha is now a global phenomenon, celebrated for its health benefits and sustained energy. Yet, outside Japan, access to freshly ground ceremonial matcha remains rare. At the same time, although many ...

Do you know how many products contain Matcha in Japan? We have Matcha snacks, desserts and even beauty products such as cleansing gel, masks and lip balms! This is probably because Matcha is both ...

Consumers may jump on new food trends overnight, but farmers do not have that flexibility when they are faced with limited ...