This article is part of a Gaming Insights series paid for by Facebook. As the games advertising ecosystem has become increasingly complex, transformed by privacy-first concerns, marketers and ...

Forge, a game rewards and engagement platform, has launched a massive update that pivots the company into loyalty program tools for game developers. It’s a step away from the startup’s initial focus ...

Getting your game noticed isn't easy, and it's particularly tough for indie game developers right now. Players' gaming backlogs are bigger than ever, and with an abundance of AAA games constantly ...

Jason Bunge joined Riot Games as its first ever chief marketing officer, the League of Legends developer announced today. Bunge joined from Electronic Arts, where he spent the last five years, most ...

Mark has been thinking and writing about games since a Gameboy Pocket and a copy of Link's Awakening was first placed into his tender, seven-year-old hands. Since then, he snagged a creative writing ...

Corporate marketing campaigns invading popular media have been a thing for longer than one will remember. Even before the advent of internet these adverts were creeping into your favorite films and ...

Digitalization can be intimidating and daunting for several individuals. But the automation of new technologies enabled today unlocks performance at scale, improves efficiencies, and drives innovation ...

London-based publisher Sold Out Sales and Marketing has rebranded as Fireshine Games, the company announced. “Fireshine Games is an exciting new chapter for our publishing business,” said Fireshine ...