Instead of waiting for macro tailwinds, marketing leaders must recalibrate and set themselves up for real-time, measurable ...

While marketing and software development may not share much in common, one refrain that can be heard from both is that development cycles are accelerating like never before. For development teams, the ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Marketing’s biggest challenge today isn’t a lack of data — it’s too much of it. Campaigns, channels and customer interactions ...

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...

SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. But search is still a ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

AUSTIN, Texas, Jan. 28, 2026 (GLOBE NEWSWIRE) -- Vereigen Media, a trusted B2B demand generation company and digital engagement partner, today announced an expansion of its Account-Based Marketing ...

High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...

When it comes to the world’s biggest, best and boldest brands, there are more than a few common denominators. And by striving to embody these key qualities, you can transform your business into an ...