5hOpinion
The new Maltesers ad: A tale of a chocolate brand wanting us to be light, by going dark. Very dark
The new global Maltesers ad, apparently created to celebrate their 90th anniversary, is asking women to look at the light ...
Mars' venerable Maltesers - celebrating 90 years - used to be pitched as a sweet that wasn't quite as fattening as most, hence aimed mostly at females. Not an easy message to transmit in these ...
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