CHINO, Calif. -- If having a signature shoe ultimately costs 16-year-old LaMelo Ball his NCAA eligibility, his father, LaVar Ball, isn't worried about it. Given a choice between one or the other, ...

LaMelo Ball, the youngest brother of Los Angeles Lakers rookie Lonzo Ball and a prospect in his own right, became the first high school athlete to debut a signature sneaker with the announcement of ...

LaMelo Ball has made history. More accurately, Laaar Ball and Big Baller Brand have made history by creating the first signature shoe for a high school athlete. Introducing the MB1, the signature shoe ...

LaVar Ball has yet again found an opportunity to exploit his children with the announcement that the youngest Ball brother, 16-year-old-high school junior LaMelo Ball, will now have his own signature ...

Charlotte Hornets guard LaMelo Ball is launching his own esports brand called MB1 Gaming in conjunction with esports technology firm One Up. "When I am not playing and focusing on basketball, I'm ...

LaMelo and LaVar Ball are being sued by the co-founder of the Big Baller Brand. Per TMZ Sports, Alan Foster's lawsuit against LaMelo, LaVar, Tina Ball and Puma alleges he hasn't received millions of ...

The accolades continue to stack up for Charlotte Hornets rookie LaMelo Ball. Last Friday, Puma and LaMelo Ball posted a video on social media indicating that a signature shoe, the MB1, was coming soon ...