Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Ever wonder why some players always get the best perks at online casinos? It is not just about luck. Most of the time, they have tapped into a casino loyalty program. Online casinos love to keep ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Budgets are tighter, discount fatigue is real and engagement alone no longer passes as proof that a program is working. CMOs are being asked a simpler, tougher question: What is loyalty actually ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

New Forrester data suggests your loyalty program might be sitting on data it never uses — here's what's blocking activation.

Discover how elite status in airline and hotel loyalty programs can reward you with exclusive perks like upgrades and ...

What are the best UK loyalty programs, and how can you get more for less when you play online? If this is a question you want ...