As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

How important is localized advertising to consumers—and why? Consider these findings from Locality’s new consumer research study, “The Local Lift: How Local Video Campaigns Increase Consumer Action,” ...

When social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn’t happen. Nextdoor generated $66 million overall in Q3 ...

CHANTILLY, Va.—While even numbered years are usually a boon for broadcasters’ bottom line—with boosts in local ad spending spurred by the Olympics and political campaigns—slow economic growth is ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

BIA Advisory Services’ newly published 2024 US Local Advertising Forecast anticipates a robust year for local advertising, with projected total revenues hitting $175.6 billion. This surge of 8.6% over ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...

When it comes to local advertising growth in 2024, here’s the good news: it is increasing at a “healthy” clip, says Borrell Associates. Here’s the not-so-good news: Borrell has updated its data for ...

Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ...

Google now auto-selects photos for Local Services Ads. Image selection may impact ad ranking and engagement. Advertisers should upload 3-5 high-quality, original photos. Google introduces AI photo ...

As Q2 earnings season comes to a close for radio, many broadcasters are looking for revenue relief after an admittedly frustrating quarter. Yet there is no respite in sight, according to BIA Advisory ...