Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and ...

Local search is no longer just about maps and directories. What began as a game of citation consistency has grown into a dynamic, intent-driven ecosystem shaped by real-time data, customer ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

Google Search can now make AI-powered calls to local businesses. Businesses are selected based on traditional local search rankings. The feature is rolling out in the U.S. with higher usage limits for ...

Google is experimenting with video ads inside the local pack, signaling a shift toward more immersive, visual formats in location-based search. Driving the news. The test was spotted by Anthony Higman ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Learn how to optimize local pages and improve your brand's presence in AI search results with effective local strategies.