It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...
As the baseball season gets into full swing—from the major leagues to the little leagues—the Cracker Jack brand, from PepsiCo's Frito-Lay division, is unveiling a whole new approach to the Prize ...
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