Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

Opinions expressed by Entrepreneur contributors are their own. Leadership requires self-awareness, transparency, solid decision-making and strategic decisiveness — your eagerness to look inward ...

When I started my company at age 24, I had a big idea for a beauty salon and decided to dive in headfirst without worrying about obstacles. The approach served me well because it got me moving, but I ...

Opinions expressed by Entrepreneur contributors are their own. A strategic and inclusive approach with input from diverse company representatives can lead to authentic and meaningful values. The ...

Every day, people are showing others what their guiding principles and morals are. By the decisions you have to make, big and small, you indicate the ethics and code of conduct by which you operate.

Core values is a term born out of personal development, but over the better part of the last decade, the phrase has become a buzzword in the business world. Many companies list their core values — ...

You’ve planned to have dinner with your friend on Friday night. On Friday morning, the guy you’ve been crushing on asks you out for the evening. Do you say yes and break the date with your friend? You ...

We live with infrastructure beneath the service: the pipes in the ground, the electrical wiring behind the walls, or the vast digital architecture of modern life. But don’t forget another foundational ...