PARIS — As Biotherm turns 70 this year, the skin care brand is diving deep into its past to springboard forward. “Everything we’re doing right now, to prepare for the future of this brand, is linked ...
PARIS — L’Oréal hopes its 50-year-old Biotherm brand will become the top-selling treatment brand globally following a repositioning set to begin later this year. The Biotherm skin care line will be ...