The 2026 Australian lamb campaign sets out to prove “just how uniquely Aussie our version of happiness really is".

It also features Aussie icons, including Bob Hawke, Agro, the Australia II yacht, Don Bradman and Steve Irwin in a magical ...

Meat and Livestock Australia (MLA) has released its 2026 Australian Lamb campaign, which endeavours to reclaim the nation’s ...

Before Christmas, I was in a room with senior leaders from a broad mix of Australian agencies. The conversation drifted to a ...

The latest instalment of Meat and Livestock Australia’s iconic lamb ad tackles the news that Australia has slipped to 11th on the World Happiness Index.

Australia has fallen from the Top 10 Happiest Countries for the first time ever – sparking Australian Lamb to launch an ambitious campaign to reclaim our top spot.

ATime&Place co-founder and CEO Adrian Mills said the campaign leans into something simpler and harder to resist than ...

The ad’s 4.6 stars sits in the ‘strong’ range, which encompasses 5.9 per cent of ads in System1’s database of over 100,000 ...

Meat & Livestock Australia (MLA) has unveiled its annual Summer Lamb Campaign via Droga5, celebrating lamb as the dish that brings Australians together.

Townsville has had a cheeky mention in the annual Australian lamb ad for 2026, poking fun at the city’s ‘steamy’ climate.

Grilling and Gatherings: The ad opens with Kekovich grilling lamb, symbolizing the importance of food in bringing people together. Chasing Happiness: He enlists a team to showcase the joy of ...

“Enjoy the taste of 100 per cent real Australian happiness,” says “Lambassador” Sam Kekovich, who told 7NEWS: “It’s what ...