MUMBAI: Kurkure is launching a new campaign introducing its new Extra Large- Super Saver pack. The new product is being introduced with a ‘Kurkure twist‘ and takes forward the new creative strategy of ...

Snack brand Kurkure has roped in leading Bollywood actress Taapsee Pannu as its brand ambassador. The announcement is strategically timed as Kurkure embarks on a new journey with its new positioning – ...

Kurkure, India’s top snack brand, on Wednesday unveiled its mascot, named Ms Kurkure. Launched by Bollywood actress, Taapsee Pannu, Kurkure’s brand ambassador, the mascot will bring alive the brand’s ...

Kurkure has launched its new TVC campaign titled ‘Maal Andar Hai’ featuring brand ambassador Sara Ali Khan, to introduce its latest offering, Kurkure Chaat Fills. As per the company, Kurkure Chaat ...

While the original tagline reads “Tedha hai par mera hai”, we wonder if it’s deliberate or a coincidence. It’s always fun to watch a brand’s tagline uttered or placement seen in movies. We feel it’s ...

Kurkure is set to be seen as part of shows on channels from ZEE Entertainment Enterprises Limited (ZEEL), including ZEE TV, &TV, Sarthak and Big Ganga. The protagonists of eight shows will be seen ...

Kurkure is extending its brand philosophy ‘Tedha Hai Par Mera Hai’ with a new campaign, themed on a 'Kurkure family' comprising six new brand ambassadors. Parineeti Chopra, Kunal Kapoor, Farida Jalal, ...

… As it introduces four new namkeen flavours under its 'Tedhe Medhe' sub-brand. “Chai ke saath thodi namkeen” is a line that is uttered in most Indian households. It’s a deadly combination that juices ...

The Kurkure family has returned for the brand’s launch of its three new international flavours. According to Kurkure, the flavours have been launched on the insight of Indians loving ‘desi’ twists to ...

Snack brand Kurkure has unveiled its mascot, Ms. Kurkure, who will bring alive the brand’s positioning, Khayaal Toh Chatpata Hai, that celebrates progressive thinking homemakers bring into their ...

Kurkure, the iconic crunchy snack known for its spicy, puffed texture, has been a household favourite for years. Whether it's binge-watching a show, sprucing up chaat, or serving it as a crunchy side ...