Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

"I’m not sure what kind of sorcery this is, but these things have transformed my skin." —A reviewer after using these "Zero ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

Add Yahoo as a preferred source to see more of our stories on Google. If you haven’t ventured into the world of Korean makeup quite yet, you might wonder if it’s worth exploring. But as millions of ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

Let’s face it, the buzz around Korean skincare isn’t going anywhere anytime soon. From milky rice toners and soothing centella creams to brightening toner pads, it’s clear that our skincare cupboards ...

Sephora announced a partnership with Olive Young, marking a turning point for K-beauty and reshaping competition in prestige beauty retail.

The LVMH-owned retailer’s new omnichannel partnership with Olive Young will see it introduce a dedicated K-beauty zone in ...

SEPHORA, the global leader in prestige beauty retail, and CJ OLIVE YOUNG, Korea's leading beauty and health retailer, announced today a new strategic partnership to bring the best curation of ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...