Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

U.S. imported $1.7 billion in South Korean cosmetics in 2024, a 54% jump from 2023. A 25% tariff on Korean goods is set to take effect Aug. 1 unless a trade deal is reached. Retailers and shoppers are ...

Sephora announced a partnership with Olive Young, marking a turning point for K-beauty and reshaping competition in prestige beauty retail.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Korean beauty has, in many ways, set the stage for how we approach skin care. The concepts of glass skin, ...

Shop their best products before they hit it big, and most likely sell out.

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

One glance at her dressing table tells you there’s nothing simple about Eunha Grace Shin’s beauty routine. Bottles, tubes, jars and more compete for space around a magnifying mirror, proof that the ...