“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM is introducing the latest Korean innovations to the United States. Here’s what to look out for. ByAnna Haines, Former Contributor.

Sephora announced a partnership with Olive Young, marking a turning point for K-beauty and reshaping competition in prestige beauty retail.

One glance at her dressing table tells you there’s nothing simple about Eunha Grace Shin’s beauty routine. Bottles, tubes, jars and more compete for space around a magnifying mirror, proof that the ...

U.S. sales of Korean cosmetics, known as K-beauty, are expected to exceed $2 billion in 2025, up 37% from last year, according to a NielsenIQ report. Retailers including Ulta, Sephora, Walmart and ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...