Catch Jesser's League Pass alternative broadcast in the NBA App for Pelicans-Warriors this Friday at 10 p.m. ET. Bailey Colon, for NBA.com The first instance that sparked YouTube sensation Jesser’s ...

Jesse Riedel (17) is a YouTube influencer who posts basketball content under the name “Jesser.” He is also the most recent addition to the La Familia team in the 2025 The Basketball Tournament, which ...

The NBA's All-Star weekend always attracts some of the biggest names in the country, creating more than just an event for the players. This year, the league is highlighting one of the biggest content ...

All my work learning who Jesser is, why he has 31 million subscribers on YouTube, and if he’s any good at basketball — at least as a serviceable piece in The Basketball Tournament — has been for ...

Also known as Jesse Riedel, the major YouTube sports influencer has over 36 million social media followers. By Etan Vlessing Canada Bureau Chief Jesse Riedel, also known as Jesser, has signed with CAA ...