OpenAI signed Smartly as its first creative adtech partner, continuing its widely anticipated advertising rollout.

Spotify is branching into marketing's mid- to lower funnel as its ads business matures.

OpenAI is working with Smartly to build interactive ad formats inside ChatGPT, six weeks after its ad pilot crossed $100 ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

Reddit introduced "Interactive Ads" this week -- a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static ...

One aspect of Google TV that has received criticism from users is the presence of ads in some sections of the main UI. However, the company is reportedly looking for ways to make ads less disruptive ...

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

At IAB NewFronts 2026, Samsung Ads, the advanced advertising division of Samsung Electronics, is unveiling a full-funnel ...