You may know Il Makiage for its viral shade matching ads or its try-before-you-buy option. But my first introduction to the brand was through my mom who’s been a devoted customer practically since it ...

You’ve probably seen Il Makiage’s viral 'Woke Up Like This' foundation popping up on Instagram and TikTok, promising flawless coverage, a perfect shade match (thanks to an online quiz, no less), and a ...

Considering I spend my workday looking at beauty products on a computer screen, I’m not that susceptible to makeup marketing.

We may receive a portion of sales if you purchase a product through a link in this article. With thousands of beauty brands crowding virtual shelves and influencers touting a new product every day, ...