The fight against the Decepticons has never been pricier. At Friday's Hasbro Pulse Fan Fest panel, the toymaker announced it has partnered with Robosen Robotics for the first-ever auto-converting ...

If you’ve bought a Transformers figure in the last 30 years, it came with an instruction book; the more complex the figure, the more instructions were necessary to transform it from vehicle to robot.

Transformers. There’s maybe no more iconic toy, especially if you’re a child of the 80s and 90s. And while the memories of making them shapeshift are indelible, the process of actually building one ...

Transformer fans who have owned transforming toys, only to be disappointed that the transformation needed to be completed manually, are sure to enjoy this automatic transforming toy car. The automated ...

Hasbro’s new Roll N’ Change Bumblebee and Optimus Prime, announced today for release in September, perfectly illustrate the difference between Transformers’ collector and kids lines. Look at how much ...