Chipotle Burrito Builder, launching on National Burrito Day, April 7, is a new simulation experience that will challenge Roblox players to roll burritos in the metaverse to earn Burrito Bucks, the ...

Players get "Burrito Bucks" for rolling virtual burritos, and 100 bucks earns you a burrito in real life from your nearest Chipotle.

Chipotle Mexican Grill Inc. announced Tuesday that it will launch a game in Roblox on April 7, coinciding with National Burrito Day.

Roblox players will also have the chance to wear Chipotle '90s-inspired uniforms on their avatars while rolling burritos and unlock new virtual items inspired by '90s fashion.

Chipotle Burrito Builder, launching on National Burrito Day, April 7, is a new simulation experience that will challenge Roblox players to roll burritos in the metaverse to earn Burrito Bucks, the ...

Roblox said its 73-hour outage was not related to the Chipotle activation. Last year for Burrito Day, Chipotle gave away $100,000 in free burritos and $100,000 in Bitcoin through an interactive game.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Roblox said its 73-hour outage was not related to the Chipotle activation. Last year for Burrito Day, Chipotle gave away $100,000 in free burritos and $100,000 in Bitcoin through an interactive game.