Who knew that candy marketing success could hinge on the age profile of a honey bee mascot, the amount of yellow and red on a package, small changes in texture? When Spangler Candy recently acquired ...

Bit-O-Honey is a nearly 100-year-old candy bar. And it’s getting a makeover. Spangler Candy Company, which recently acquired Bit-O-Honey, hired Young & Laramore to rebrand and reposition the brand.

When life gave Annie Laurie Thompson a beehive, she turned it into a business. It all started when Thompson and her husband, Tommy, returned from a month-long vacation to find a hive under their Amite ...