Building on the brand’s original Ball-ance campaign, Hans is back to show the benefits of X-Temp™ with Starts Cool. Keeps Cool.™ technology WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 ...

Brands and fabric firms are turning up the heat on textile technology in an effort to keep consumers as cool as possible with innovations in underwear and T-shirts. Hanes has launched X-Temp Total ...

Hans is back. This time, the Fabio-esque actor is extolling the virtues of Hanes’ new X-Temp Total Support Pouch, a cooling version of the innovative pouch construction it launched last year. With a ...

“Cradle your nethers and your life will be light as a feather” and other engaging, lighthearted messages encourage men to find their balance – or “ball-ance” – in the brand’s most innovative boxer ...

Hanes is walking a fine line with the campaign to launch its newest men’s underwear. The Winston-Salem, N.C.-based Hanes, which is the country’s top-selling underwear manufacturer, has just created a ...

Sorry, your browser doesn't support embedded videos. The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball ...

The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball-ance guru, continues his search for the very best from his underwear. Hanes X-Temp™ Starts ...