Iris Grace Dowling, a 22-year-old content creator, gives PEOPLE a behind-the-scenes look at her wild makeup transformations ...

Natalie Violette shares her Halloween makeup looks over the 31 days of October with her almost 4 million followers. She ...

Halloween is the one night of the year when your imagination (and makeup) can run wild. The costume possibilities are endless ...

This year, spare yourself the panicked run to the picked-over costume store: These Halloween makeup ideas will have your whole look handled in a single glam session. Whether you’re hosting a costume ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

Halloween is pretty much the only day the world can be whomever they want for 24 hours. Some people spend months brainstorming the perfect costume, while others resort to makeup to execute a unique ...

There is nothing more mesmerizing than watching an artist at work. Halloween makeup is truly an art, and we are obsessed with the looks our favorite makeup influencers create. From spooky skulls to ...

Depending on what costume you choose to wear, there's usually an extra effort needed to complete Halloween makeup. Luckily, both the prettiest and most shocking looks are rather easy to master. "To ...

Get ready to terrify with this Scary Clown Halloween Makeup Tutorial! Learn step-by-step how to create a creepy clown look that’s perfect for Halloween parties, cosplay, or horror events. This SFX ...

"They're not scared because we made the costume together and my kids have watched Halloween makeup tutorials on YouTube and so they know it's fake and it's all makeup," the little girl's mom told ...