LOS ANGELES -- The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy. But the largest gym chain in the United States is hiking that monthly fee ...

If you're working out at Planet Fitness, you'll have to pick things up and put down a little more cash. In fact, if you're a regular member, you'll be dropping 50 percent more. For the first time in ...

Planet Fitness said it's hiking its base-level membership prices for new customers for the first time since 1998, even as the gym operator warns that customers are growing increasingly cost-conscious.

A gym membership in the United States typically costs around $50 a month. Boutique gyms and high-intensity classes run double and triple that. Planet Fitness, however, has offered $10 monthly ...