Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Use multiple sources of data Web analytics tools like Google Analytics are great for tracking website traffic and behaviour but don’t give you the full picture.

Google is so embedded in the infrastructure of the web that you don’t always know when it’s there–but Google isn’t just tracking your movements online so it can sell ads. It also provides ...

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google ...

What Does Pageviews Mean in Google Analytics?. "Pageviews" in Google Analytics refers to the number of times Internet users have viewed a particular Web page. You may run a site that relies on ...

Google senior associate Aubrey Sabala, a Web analytics expert, gave a presentation on the company's Google Analytics product and fielded questions at the Deleplaine Visual Arts Education Center.

Google Analytics, like every web analytics tool, does not deliver accurate data. Here's how you can fix that.

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.

(Google has now introduced a multivariate testing tool, too. Like Google Analytics, it’s free with an Adwords account.) Also significant, Web 2.0 technologies have diminished the primacy of the page ...