That way, you have everything on your own site, so your funnel is foolproof, but you also preserve the integrity of the data in Google Analytics. You still retain the main advantages of your ...

You'll learn the basics of how to use Google Analytics 4's powerful new business intelligence engine, the Explorations Hub, to generate funnel, path, and cohort analyses of your data. Discover how to ...

Google Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction of calculating the elusive social media ROI. What is Google ...

Here we provide a series of articles that dive into each one of the new GA components in more detail. As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm ...

Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round. For many business owners, the term “sales funnel”, otherwise known as ...

Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site in droves – but they’re not converting quite ...

A recently introduced feature is already gathering a lot of attention on the web - the new multi-channel funnel. Now the web marketer can track back and see where all users are coming from, what are ...