Bad Bunny pulled off a historic Super Bowl Halftime show
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How much money did Kid Rock get paid for Turning Point USA halftime show?
The show was seen as an alternative to Bad Bunny's halftime show during Super Bowl 60.
Bad Bunny is scheduled to headline the Super Bowl 60 halftime show on February 8, 2026. The NFL does not pay halftime performers, but it does cover production and travel expenses, and headliners are paid on a union scale. Artists often see a significant increase in music streams and sales following their performance.
The gig isn't as lucrative as you might think.