Shopping smart doesn’t mean sacrificing quality – sometimes the best deals hide in plain sight on store shelves. Generic products often deliver the same performance as their expensive counterparts, ...

As planning for Thanksgiving gets underway, budget-conscious shoppers who buy store brands can expect to shell out more for their holiday spread, according to a new report by the Wells Fargo Agri-Food ...

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However, I ...

When you're standing in the grocery store looking at an array of oat cereal, you'll probably be inclined to pick up the brand Cheerios, regardless of how much lower the price is of the Toasted O's ...

Every January, pharmaceutical companies increase the prices of hundreds of drugs. This year there's a disconnect between the ...