When you're evaluating how to improve your small business, one important consideration is the performance of your employees. Another aspect is the overall performance of your company. Performance gap ...

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, ...

Have you ever tried to bake cookies without a recipe? Perhaps you miss the baking soda, and your cookies don’t rise. One time when I was a kid I actually even mixed up the salt and the sugar. Let’s ...

These two types of analysis are both valuable techniques that can be used in tandem to help your company increase visibility, better support strategy, and reach company goals. Illustration: Lisa ...

Learn about static gap: its definition, how it measures banks' interest rate exposure, its practical applications, and its limitations in financial analysis.

Alice Zhang is an Editor with Investopedia. She works on stories about business and impact investing. She is a Certified VITA Advanced Tax Preparer. Investopedia / Candra Huff Dynamic gap measures the ...

There's always room for improvement in your business, but you need to identify your performance gaps if you want to improve upon them. A gap analysis will establish how big the gap is between your ...