Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Gaming is the third most popular media platform among Gen Alpha according to a new study from Precise TV and Giraffe Insights. According to their latest survey of 3,000 U.S. kids ages two to 12 and ...

BooztGames expands its gaming ad network to 50+ sites, delivering 19M+ monthly impressions and multi-channel campaigns targeting engaged gamers across the U.S. and Europe.

In an effort to convert passing viewing into playable game sessions, Samsung plans to integrate an interactive ad-supported gaming channel hosted by GameLoop on its smart TVs and devices via the ...